Though Red Maroon is the Top Digital Marketing Agency in Bangladesh, but it’s journey wasn’t smooth all the way! The Pivot think tank of Red Maroon Mr. Akash Saliuddin, a renowned financial analyst, has a vast experience of working with different currency trading brokers, investment firms, investment banking and financial service providers. He was continuously striving to create an online marketing solution for financial organizations. At the end of 2009, he joined a group of financial market analysts and started providing consultancy and marketing services to Forex brokers. He had a simple ambition – to be brilliant at helping firms to engage audiences through big ideas, not big media spends. Then, he came up with the idea of “Red Maroon”, but the name “Red Maroon” was yet to be revealed.
Mr. Akash Saliuddin had a dream to establish a Top Digital Marketing Agency in Bangladesh. But he needed time to prepare. And there was not much scope for online marketing in Bangladesh. He started working as a consultant with an USA based financial analysis firm “Maximum Research” that provides financial analysis on currency market. Later, he became managing partner of the firm for his vast experience in this field. He suggested that the company should start providing services to financial brokers rather than retail traders. After a few years, the authority made him managing director of the firm and Mr. Akash changed the firm’s business overnight. From a financial analysis provider, the firm became a digital marketing service provider in currency trading market.
At first, the company used to provide services to the Forex, stock and CFD brokers as well as the signal service and money managers. But, Mr. Akash was looking to work with every single entity in financial market. He added banks, insurance, investment firm and other finance based firms. During this time, a famous economist, Mr. Donald Ramsy joined the team as adviser. A community was growing around the company. They were continually focusing on finding ways to support our community and participated in several philanthropic activities throughout that year. But Mr. Akash Saliuddin was not satisfied working for Maximum Research. As he is a Bangladeshi by born, he was striving for establishing a Bangladesh Based Online Marketing Agency.
By 2014, maximum research surpassed 5,000 customers. The small office in New Jersey couldn’t hold a crowd that big. As they had client base all over the world, it was difficult to provide support services through online methods seating in one place. So, they decided to introduce a second office in Ukraine and a third one in Bali. During this time, Mr. Akash Saliuddin decided to start his own Marketing Agency. He came up with the idea of “Red Maroon”. He established a Bangladesh based Digital Marketing organization in Dhaka with the help of Maximum Research. The mission was to empower small and medium firms to grow customer relationships and succeed.
Although Red Maroon is a Top Digital Marketing Agency in Bangladesh, but it did not started working in Bangladesh right from the words go. It was working as a outsourcing based firm. Maximum research did the work sourcing tasks, assigning the team in Bangladesh to do the job and a team of young and energetic people in Bangladesh was working. At the end of the year, Red Maroon reached all new milestones: lots of global brands joined us as client and we got some prestigious award for smart activities. To support them all, we set up a customer care section, added online chat, email, and phone support.
In 2015, Red Maroon started bundle package service of digital marketing. The packages include a combination of market survey, customer need analysis, Search Engine Optimization, Social Media Marketing, Online advertising, paid and free campaigns, email marketing, web analysis, marketing strategy formulation and implementation, customer care service and digital consultancy.
In 2015, total number of 15 financial service providers have subscribed to our packages and now they are in a very good position in the market. Every day we used to challenge ourselves to find new ways to deliver on the promise of Endurance’s mission: help small and medium financial organizations to navigate the promise, power, and potential of the web. You can find information regarding our customers and the services they are getting form us in the portfolio section of our website.
Today, we are controlling everything we do– from what we watch on TV and read online, to what we follow on Facebook, Instagram and Twitter. As a result, online business can’t simply interrupt people the way they used to in the past. They need to be genuinely interesting. We help them find interesting ways to tell their story, with ideas that not only have news currency, but social currency too.
We’ve built a multi-skilled team that includes people from every discipline, including: financial analysts, marketing experts, social media expert, technology geeks, web developer, content writer and designer. All of them are good people, who genuinely care and go above and beyond every day. Moreover, we are technology lovers, using future technologies in today’s business.
In 2016, Red Maroon established a revolutionary rule of conducting digital marketing activities, the ISUC rule. By following this rule, a firm get the highest possibility to reach the desired goal in most efficient and effective manner. Now-a-days, the ISUC rule is becoming a global trend in digital marketing arena. Agencies around the world have already started to adopt this strategy and doing business at ease. Red Maroon is growing super-fast, we have offices in 4 different countries and we are planning to expand our business more in untapped areas all over the world. Today, Red Maroon operates as an Endurance business unit—the largest in its portfolio of brands, which also includes Forexing24, AnalystFX, FXmarket and FXProfita. Endurance offers everything a financial firm needs to get online and grow online, including social media presence, significant traffic, e-marketing, growing sales and advertising.
Although Red Maroon is the first Bangladeshi start up in the field of Digital Marketing, we never worked for the local companies. That is because there wasn’t much scope of online marketing in Bangladesh. But as more people are being engaged in online marketing everyday, we can sea a good opportunity of digital marketing in Bangladesh.
At the beginning of 2017, Mr. Akash Saliuddin decided that it’s time to exploit the local Market. He assigned a part of our Bangladesh team to start working the local companies. We have already closed some great deals with popular export oriented companies, banks, insurance companies and IT product distributors. Our local clients have already given us the recognition as the Top Digital Marketing Agency in Bangladesh.
Red maroon is a passionate group of visionaries, creative technologists, strategists, makers and doers are hell bent on discovering new ways of creating connections between brands and consumers. From big ideas to working prototypes, we’re always exploring what could be, so we can start making it a reality today.